The Countdown Has Begun!

Spotify launched Countdown Pages — a new feature for upcoming releases.

What are Countdown Pages?

A dedicated page where fans can pre-save music, watch exclusive clips, get promotional items, and follow a countdown timer. Once released, fans receive a push notification.

Benefits

• Boost Initial Streams: Nearly 70% of users who pre-save stream during the first week
• Strengthen Fan Relationships: Exclusive content creates richer experiences
• Push Notifications: Fans who pre-saved get notified at release

How to Get Started

1. Log into Spotify for Artists → Music → Upcoming Releases
2. Select your release, click Start, upload clips, tag merchandise
3. Share your Countdown Page on social media